WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
WWF, through its global Forest Practice community, aims for a world enriched by extensive, resilient forest landscapes benefiting biodiversity, people and climate. By , the Forest Practice aims to contribute to the following major outcomes:. WWF is working with governments, communities, NGOs, private sector and a range of other partners to catalyse the implementation of Bonn Challenge commitments on the ground. Nicholson was motivated in part by the financial difficulties facing the International Union for Conservation of Nature IUCN , and felt that a new fundraising initiative might help IUCN and other conservation groups carry out their mission.
This included choosing the name World Wildlife Fund and adopting the now-famous panda logo. More than 50 years on, the black and white panda is a well-known household symbol in many countries.
And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions. What has WWF achieved over the last 50 years? What does WWF hope to achieve over the next 50? The founding document which led to WWF as we know it today.
Funded by the state government and generous donations from WWF supporters, a 5-kilometre fence was built around Nangeen Hill Nature Reserve in WA to protect the dwindling black-flanked rock-wallaby population. With our Indigenous partners, WWF saved more than 1, baby turtles from predation in Queensland and rediscovered the spectacled hare wallaby in the Kimberley.
The collective effort of WWF and other organisations saw the largest marine protected area in the world finally secured in the Ross Sea region of Antarctica. With funds from supporters WWF-Australia bought and retired two shark fishing licences on the Great Barrier Reef, saving the lives of about 20, sharks a year as well as dugongs, dolphins and turtles.
WWF-Australia fought for new laws to be passed in Queensland parliament that would stop excessive tree-clearing and protect koalas, other native species and the Great Barrier Reef. In the new laws were successfully passed. Retiring the huge, deadly net meant protection for dugongs, marine turtles, snubfin dolphins, sawfish, and hammerhead and Bizant River sharks. We acknowledge the Traditional Custodians, whose land we work upon and we pay our respects to their Elders past, present and emerging.
At WWF, we work in Australia and in our Asia-Pacific backyard to protect endangered species and habitats, meet the challenge of climate change, and build a world where people live in harmony with nature. Text available under Creative Commons licence.
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