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Then, it would use the names for inexpensive Bronco-produced wine, taking advantage of whatever marketing value was left. Bronco did this in the early s with Hacienda and Grand Cru wineries in Sonoma. What happened next was. Private labels were common in other products — Kenmore appliances, for instance — but were less used in wine. Where did the nickname come from? Why did they choose a private label? Who knows? It kind of set the bar for everyone else.
The wine sold furiously. This approach was so successful that it spawned dozens of new, low-cost wines, including E. Today, private label wines are common not just in wine and grocery stores, but also in restaurants and hotels. One reviewer said it's certainly a wine that they would "drink for free. Overall, it's a slightly bland option with a mild flavor. It's a great pick if you're looking for a cheap white wine to mix with cranberry juice or whip into a sangria for a summertime picnic.
I personally found the tannin-rich beverage tongue-curling, but I didn't hate it. This was a wine that garnered relatively positive reviewers, receiving three scores of three and two scores of four out of a possible five.
We liked the wine for its "acidic," "smooth," "puckery," and "peppery" qualities, as well as its "easy-drinking" vibe. As for whether we'd buy the wine ourselves, one reviewer said they'd "not prefer to," and the rest of us agreed that we would make the purchase.
One taster added the caveat that they would not serve it to friends. We found the Charles Shaw shiraz to have a strong "tobacco" taste. How we felt about that came down to personal preference. Two tasters said that they'd skip this one during a Trader Joe's run, while the three other reviewers said they liked it enough to try it again.
Overall, the wine was labeled as "smoky," "bitter," and "fun. I love a cozy red wine you can drink on a wintry day, so Trader Joe's red-wine blend was my favorite out of all the wines we tried. Not all of my colleagues were so rosy about this drink, so I didn't rank it at the top. But we mostly agreed that this was a solid pick. Tasters picked out notes such as "nutmeg," " warming spices," "citrus zest," and "spiciness.
One colleague had a more mixed reaction, writing that the blend "tastes cheap without much complexity, but honestly I don't hate it.
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